Should you email role-based addresses like info@?
Role-based email addresses - info@, support@, sales@, admin@ - belong to a function rather than a person. They are common on lists, and they need careful handling because they can drag down deliverability.
Why they are risky
- Multiple readers, no clear consent. Nobody in particular signed up, so complaints are more likely.
- Higher complaint rates. Whoever monitors the inbox often marks marketing mail as spam.
- Some are spam traps. A share of role addresses are used exactly to catch senders.
For these reasons many email platforms warn about, or even suppress, role-based addresses.
Spot role and risky addresses
Mailcheq identifies role-based, disposable and invalid addresses so you can decide before you send.
Verify an address →When it is fine to keep them
Context matters. If a business handed you sales@ as their preferred contact, or you are sending genuinely expected transactional mail, role addresses are appropriate. The problem is cold marketing to role addresses nobody opted in with.
How to handle them
- Flag role-based addresses when verifying your list.
- Exclude them from cold outreach and bulk marketing.
- Keep them for one-to-one, expected or transactional messages.
Handled deliberately, role addresses are a manageable category - not a hidden threat to your complaint rate.
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